Our Milestones

2006 - 2007
ForestONE is being conceptualised as the revolution, next generation loyalty reward program through community spending. Effort has been poured into research to realise this concept.
2008 - 2010
Research has refined the aforementioned concept within the context of Digital Eco-system, where KRA (Key Result Area) identified. KRA including Cashless Spending Acceptance, Merchant Acceptance, Marketing and Branding differentiation and implementation strategies.
2011 - 2012
Implemented a Pilot Program of Going Cashless with an International Motorsport Event (SUPER GT) held in Sepang F1 Circuit, Malaysia in 2011 and 2012. Over 100,000 attendance over 2 years been given a Touch & Go payment card that’s double as a ticket and the means of payment for all purchase during event (F&B, Merchandise). The pilot program is deemed a success with the general acceptance and successful transaction experience by the public.
2014
Public acceptance towards cashless society and e-commerce/m-commerce starting to soar and recognising the wider public acceptance, ForestONE continued to refine its product and digital eco-system research and marketing strategy.
2015
As a continuance of ForestONE marketing strategy, ForestONE, together with affiliated logistic company SEND sponsored JP Moto Malaysia Racing Team inaugural and 2nd season participation in Moto2 Motorcycle World Championship Series. With the over-achievement of points scoring season, it garners world wide TV exposure to the sponsors livery on bike and also introduce ForestONE to its home audience in Malaysia and other neighbouring countries such as Indonesia and Thailand that is passionate about motorcycle racing.

Furthermore as a continuation of SEND branding promotion, MotoGP 5 times World Champion Jorge Lorenzo has been signed up as SEND Ambassador.
2015 till date
SEND, the revolution last mile on-demand delivery platform was launched after the successful sponsorship of Moto2 Racing team. SEND instantaneously became a hit in Malaysia with thousands of vehicle owners sign up as SENDer and SEND has powered thousands of e-commerce, online traders and even traditional logistic firms last mile delivery since 2015.
2016
As a continuous innovation, refinement and execution to ForestONE digital eco-system design blueprint and encouragement with the success of SEND, SENDingDong was launched and is positioned to serve the niche but high value, high time-sensitve e-commerce market of Memorable Gifting (e.g Valentine gifts, Festival Hampers). Till date, thousands of S.K.U has signed up with thousands more transactions has been successfully executed with high return customers.
Q1 – Q2 2018
ForestONE finalised its go to market business model with technological development being performed to create its ubiquitous lifestyle and reward App. Pre-operation planning including merchant sourcing and onboarding.
Q3 2018
Pre-operation merchant acquisition drive successfully on-board Malaysia nationwide retail focus merchants in Groceries, Petrol, Food-Chain, e-Commerce platform, physical merchandising stores. With more such as bill payment in the pipeline.
Q4 2018
ForestONE begins its Pilot Program with the rolling out of ForestONE App, with focus on acceptance and feedback from targeted segmentation for ForestONE community building and transaction handling with merchants. Acceptance of ForestONE program has been encouraging with closing rate for member joining at 80% upon introduction and explanation of ForestONE program.

Being a Pilot, program feedback are being used to improve App user experience and refined ForestONE marketing materials to target to a wider public.
Q1 2019
ICO - look out for our updates!
2019
Vietnam Community Setup (May 8th 2019)
  • Facebook for Forest1 ICO setup and ready to go (May 11th 2019)
  • Twitter for Forest1 ICO setup and ready to start (May 13th 2019)
  • LinkedIn for Forest1 ICO setup and ready to start (May 14th 2019)
  • Singapore Community Setup (June 1st 2019)
  • Forest1 Coin Member Dashboard is Ready (July 20th 2019)
  • Private Sales Begin (July 2019)
  • Programming of Forest1 Coin on the Stellar Blockchain is completed (July 2019)
  • 1st Batch of FOC is sent out (July 2019)
  • Aiming to onboard 99 Speedmart as one of ForestONE Platform’s Merchants (July 2019) First Roadshow in Vietnam (July 21st 2019)
  • First Roadshow in Singapore (July 31st 2019)
  • Aiming to integrate payment capabilities into the ForestONE Application for Telecommunications Companies like Maxis, Digi and Celcom. (August 1st 2019)
  • Integration of Forest1 Coin Balance to Main Application is completed (Initial Function would be to use Forest1 Coinsto redeem FOC Vouchers, the Forest1 Coin weekly grand draw function starts only after Mid Cap is reached) (20th August 2019)
  • 2nd Batch of Forest1 coins is sent out (24th August 2019)
  • Total Targeted member count on ForestONE Main Application: 200,000 (10th September 2019)
  • Testing of Fiat on Ramp payment structures (Subjected to Regulations Control) (25th September 2019)
  • Participated in the Korean Blockchain Week as a sponsor

The Personalities Behind

JP Chin Chairman

JP CHIN - Chairman of ForestONE
  • Founder and Director of Silverlake Innovation Partner Sdn Bhd
  • 30 Years of experience in IT and Banking & Finance Industry
  • Holds Directorship in Pan Global Berhad and Symphony Life Berhad
  • Responsible for several strategic project implementations, including projects for the national telecommunications company and the biggest commercial bank in Malaysia

TJ Chin Technology Director

DATO TJ CHIN - Technology Director of ForestONE
  • CEO of Silverlake Innovation Partner Sdn Bhd
  • Managing Director for JPM Group since 2012
  • Went to University of Manchester with a degree in Accounts and Finance
  • Has been spearheading the implementation team for Silverlake core system implementations for organizations including KWSP, AffinBank, Alliance Bank, Hong Leong Bank, Bank Islam and MBSB

TP Chin CEO

DATO TP CHIN - Chief Executive Officer of ForestONE
  • CEO of ForestONE and SEND.
  • SEND is an on-demand, last-mile logistics solution platform (www.send.com.my) established since 2016. With sheer determination to take the business to the next level, he then spearheaded SEND into the eCommerce space through the creation of the SENDingDong brand (www.sendingdong.com) which then became the first and only eCommerce platform in Malaysia which could fulfil the delivery requirement of products sold via the platform to reach consumers within 1-4 hours
  • To complement the logistics and eCommerce eco system, he engineered the launch of ForestONE to tap on the growing need for a comprehensive Customer Loyalty Reward Program platform.
  • He is also an Advisor to a Singapore based paper manufacturer which exports to regional countries within ASEAN, advising them in areas of business strategy and logistics.
  • Previously while attached with a Malaysian investment bank, he took part in advising public listed companies in Malaysia on various corporate exercises, which ranges from IPO to Private Placement, including Mergers & Acquisitions.
  • He holds a Bachelor of Commerce (Business Law & Economics) from Monash University (Clayton) in Melbourne, Australia.
  • He is an avid racing driver, having driven in the Merdeka Millennium Endurance Race Series from year 2004 to 2010 in a Porsche.

Richard Khoo CSO

RICHARD KHOO - Chief Strategy Officer of ForestONE
  • Has been in the Financial Services industry for over 20 years covering Insurance, Mutual Funds, Stockbroking, Investment Banking, Fund Management and Precious Metals. Through his career in Investment Banking, he assisted taking companies for IPO listings, M&A and fund raising activities, through his network of corporate and private clients in Malaysia and Singapore.
  • Served as the Managing Director of a Fund Management company in the Singapore office of a Swiss Banking Group. Before that, he served as CEO of a Public Listed stockbroking group with 8 branches throughout Malaysia and prior to that he was with three other Malaysian investment banks. He started his career in the capital markets when he was first attached to the International Private Client Group of the Malaysian Merrill Lynch operations for five years.
  • He holds a Bachelor of Business in Business Administration majoring in Management from RMIT University, Australia.

TM Chin CMO

TM CHIN - Chief Marketing Officer of ForestONE
  • CEO of MV Asia Sdn Bhd
  • As Director of Business Engagement of SEND Network Sdn Bhd, he successfully grew the customer base to hit 40,000 and the SENDer pool of delivery partners to reach 12,000 within 18 short months.
  • He comes with a wealth of experience, having taken on the role as Head of Marketing for JPM Motorsports, which successfully hosted the SuperGT event attended by over 100,000 spectators.
  • Subsequently as Operations Director of JP Motorsports Sdn Bhd (JPM) and JP Moto Malaysia Sdn Bhd (JP Moto), and having an eye for detail and ensuring operational clockwork, it resulted in the Team’s successful participation in the Moto2 Motorcycle World Championship Series.
  • Holding a Bachelor of Commerce Major in Marketing from Monash University (Clayton), Australia, he began his career in Project Management at Silverlake Innovation Partner Sdn Bhd
  • He is an avid racing driver, having driven in the Renault Megane Race Series.

Alicia Loo COO

ALICIA LO - Chief Operation Officer of ForestONE
  • She began her career as an Accounts Analyst in IBM Malaysia, thereafter as a Marketing Manager at Silverlake Innovation Partners Sdn Bhd, managing key banking customers such as MBSB and Bank Islam, deploying key projects such as the GST system for banks, core banking system and internet banking.
  • In the year 2011 to 2013, as Head of Operations for JPM motorsports, she was responsible for hosting the SUPER GT event, which saw more than 100,000 attendance (yearly), signing on more than 50 automotive and lifestyle brands to be exhibitors and sponsors (such as Honda Malaysia, Nissan, Toyota, Denso, Mercedez Benz, Redbull Malaysia, Porsche, Petronas, Subaru, Motul etc.), including securing the sponsorship from Malaysia Major event (Tourism Malaysia) , and Touch n Go as the official cashless partner.
  • Spearheaded the implementation of a Pilot Program of Going Cashless during the SUPER GT event held at the Sepang F1 Circuit in Malaysia for two years running in 2011 and 2012. Over 100,000 of the spectators who attended were given a Touch n Go payment card which doubles up as a ticket and the mode of payment for all purchase during event (F&B, Merchandise)
  • Organized Biggest Super car and performance car gathering in 2011 and 2012, managed to break the Malaysia Book of Records with more than 650 Super Cars gathered at the Sepang International Circuit.
  • Organised the first Summernats event in Malaysia in 2014 and 2015, which attracted a crowd of more than 50,000 and participation of 100 brands. The event generated more than USD 5 million in media and PR value
  • Involved in JP Moto Malaysia Racing Team - participation in Moto2 Motorcycle World Championship Series. With the over-achievement of points scoring season, it garners worldwide TV exposure to the sponsors livery on motorcycles which also introduced ForestONE to its home audience in Malaysia and other neighbouring countries such as Indonesia and Thailand.
  • Serve as COO of SEND Network (For both SENDelivery and SENDingDong) which she lead the operations and merchant acquisition team and successfully delivered more than 3000 items on a single day (on demand same day delivery)

Mohd Kamil Hadsrim Bin Ibrahim CFO

MOHD KAMIL HADSRIM BIN IBRAHIM - Chief Financial Officer of ForestONE
  • A knowledgeable, skillful and competent finance professional with extensive experience in banking, business development, audit and administration.
  • Excel at interfacing with others at all levels to ensure organizational goals are attained.
  • Possess excellent interpersonal, analytical and organizational skills.
  • Excel within highly competitive environments where leadership skills are the keys to success.
  • An effective motivational person with the skills necessary to direct, train, and motivate staff to its fullest potential. Employment History
  • Former Financial Associates at Royal Bank of Scotland Regional CFO Office in Singapore
  • Former Internal Auditor Manager at AmInvestment Berhad in Malaysia
  • Former Financial Manager at OCBC Bank (M) Berhad in Malaysia
  • Former Business Development Head at BSNC Corporation Berhad in Malaysia
  • Former Auditor at BDO Simpson Xavier in Ireland Qualification
  • Chartered Accountant of Ireland – Dublin, Ireland
  • Bachelor of Arts in Accounting & Finance – Manchester Metropolitan University, United Kingdom
  • Diploma in Accounting – London Chamber of Commerce, United Kingdom
  • Islamic Law Certificate – International Islamic University Malaysia, Malaysia
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